Hello! The second lecture was about web iterations and the challenges of online news. I wasn't actually aware that there were the classifications of Web 1.0 (information web, "brochure ware"), Web 2.0 (the social web) and Web 3.0 (semantic web). I definitely use Web 2.0 more often, e.g. for things like facebook.
These slides are particularly pertinent as it certainly will be difficult to get the majority of people to pay for online news.
Our lecturer used jelly beans in an analogy of the entitlement people feel about getting news for free by giving us all jelly beans and then making us give them back after we'd eaten just one (we got them in the end once the point was explained though!). People now feel they are entitled to free online news because they have become accustomed to it. However, what does that mean for the future of good quality journalism, especially investigative journalism? If news sources aren't generating enough revenue they cannot afford to emply as many journalists to cover as many stories properly.
The fact that we got jelly beans was a definite plus this lecture, but my favourite part was the inclusion of the Friendface clip from The IT Crowd because I love that show. Here is the Friendface scene:
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